ColorMatch AI

Our Core Promise: Your Photos and Video Never Leave Your Device

ColorMatch AI does not store, upload, or in any way receive your camera feed or photos. This site is a pure front-end web application — there is no backend server capable of receiving images:

• Camera feed: displayed in real time via the browser's standard getUserMedia API. The video stream exists only in your device's memory and never travels over the network.
• Uploaded photos: the "upload photo" feature actually just opens the photo locally — the file is read and displayed directly by your browser and is never sent to any server.
• When you close or refresh the page, the feed and photo vanish from memory. No copy is kept anywhere.

You can revoke camera permission in your browser at any time; the test also works without a camera, using photo mode or plain swatch comparison.

How Your Test Results Are Handled

Your round-by-round choices and your final season result are computed and displayed entirely within your current browser tab. They are not linked to your identity, not uploaded, and not saved — refreshing the page resets everything.

What We Actually Collect

1. Anonymous Traffic Statistics (Google Analytics 4)

We use Google Analytics 4 to understand overall site usage: page views, approximate region, device type, and anonymous test-funnel events (test started, test completed, and the resulting season category). These statistics are aggregated and cannot identify you personally; we never receive your name, email, or images. GA4 relies on cookies — see the Google Privacy Policy, or install the GA opt-out add-on to decline measurement.

2. Language Preference (localStorage)

Your language choice on content pages is kept in your browser's localStorage solely to remember it on your next visit. You can remove it anytime by clearing browser data.

3. Advertising (Google AdSense)

Ad placements on this site are served (or planned to be served) by Google AdSense. Google and its partners may use advertising cookies to show ads based on your interests. Manage personalized ads at Google Ads Settings, or visit aboutads.info to learn about opting out.

Third-Party Services

• Google Analytics 4 — anonymous traffic statistics.
• Google AdSense — ad serving (including advertising cookies).
• Google Fonts — web font delivery (your browser requests font files from Google).

Beyond the services above, we share data with no other third party and never sell data.

Cookies, Children's Privacy, and Updates

Cookie management: you may block or delete cookies in your browser settings; the color test itself does not depend on cookies at all.

Children's privacy: this is a general-audience color analysis tool. It is not directed at children under 13, and we do not knowingly collect personal information from children.

Policy updates: changes will be posted on this page with a revised effective date. Material changes (such as new data collection) will be highlighted on the homepage.

Contact: questions about this policy are welcome at support@truecolorme.com.

Effective date: July 5, 2026

Want to know more about who runs this site and how our analysis works? Visit our About Us page. Questions about this policy are welcome via our contact page.